zennifer
06-08-2004, 04:23 PM
The ADCouncil in conjunction with the Office on Womens health has come up with an ad campaign that promotes breastfeeding awareness.
The ads can be found here http://www.adcouncil.org/campaigns/breastfeeding/
While many Americans know that the best form of nutrition for babies is breastmilk, our nation has one of the lowest breastfeeding rates in the developed world. Recent studies show that babies who are breastfed are less likely to develop ear infections, respiratory illness, and diarrhea. That is why the U.S. Department of Health and Human Services and Ad Council have teamed up to develop a national breastfeeding awareness campaign. All of the ads drive home the message: "Babies were born to be breastfed." The PSAs will target the general market as well as the African American community, as rates of breastfeeding are lowest among this population. The public is asked to visit www.4woman.gov (http://www.4women.gov) or call (800) 994-WOMAN to talk with trained Information Specialists who can help with breastfeeding issues.
Available Materials: TV, Radio, Print, Out of Home
They have a very strong message.
The ads can be found here http://www.adcouncil.org/campaigns/breastfeeding/
While many Americans know that the best form of nutrition for babies is breastmilk, our nation has one of the lowest breastfeeding rates in the developed world. Recent studies show that babies who are breastfed are less likely to develop ear infections, respiratory illness, and diarrhea. That is why the U.S. Department of Health and Human Services and Ad Council have teamed up to develop a national breastfeeding awareness campaign. All of the ads drive home the message: "Babies were born to be breastfed." The PSAs will target the general market as well as the African American community, as rates of breastfeeding are lowest among this population. The public is asked to visit www.4woman.gov (http://www.4women.gov) or call (800) 994-WOMAN to talk with trained Information Specialists who can help with breastfeeding issues.
Available Materials: TV, Radio, Print, Out of Home
They have a very strong message.